Goals
01
To create an integrated brand campaign for Nikon’s Z-series of mirrorless camera.
02
To persuade content creators that the Nikon Z series enables better self-expression.
Nikon z series
Be the one campaign
Overview
In today’s digital age, almost everyone carries a smartphone, relying on its camera to capture and share life’s moments through social media. While this has made everyone a potential content creator, not everyone can share professional-quality content. This is where the Nikon Z series comes in, offering a professional-grade camera that can help individuals stand out on social media.
Company
Goodlife Fitness
My Roles
Art Director, Graphic Designer
About my Role
In my role as an art director and graphic designer for this campaign, I decide on the visual elements, typography, tone, and feel of the design. I use various techniques such as color correction and blending to create composite designs using design software.
Overview
As the largest chain of fitness clubs in Canada and the fourth largest in the world, Goodlife Fitness has been a beacon of health and wellness for millions. However, some say the gym can be an intimidating place, filled with unspoken rules and expectations. Others feel self-conscious about their bodies, while some fear judgment from those around them.
The campaign aims to promote Goodlife Fitness as an inclusive and welcoming environment for individuals of all backgrounds, genders, ages, abilities, ethnicities, and skin colors. It emphasizes diversity, inclusion, and equality, positioning Goodlife Fitness not only as a gym but as a community where everyone is welcome and can feel safe to be themselves.
Design Process
Key Visuals
POP Design
