Digital Design & Motion Graphics That Convert
Digital Content Creation
Client
Black Fly Beverage
Pillitteri Estate Winery
My Role
Graphic Designer
Jr. Art Director
Responsibilities
Research
Motion Graphics
Art Direction
Photography
Video Editing
Platform
Digital Design & Motion Graphics That Convert
Digital Content Creation
Client
Black Fly Beverage
Pillitteri Estate Winery
My Role
Graphic Designer
Jr. Art Director
Responsibilities
Research
Motion Graphics
Art Direction
Photography
Video Editing
Platform
That Convert
Digital Content Creation
Client
Black Fly Beverage
Pillitteri Estate Winery
My Role
Graphic Designer
Jr. Art Director
Responsibilities
Research, Motion Graphics, Art Direction, Photography, Video Editing
Platform
Overview
This case study highlights my role as a Jr. Art Director & Graphic Designer in creating scroll-stopping digital content for Advoc Digital’s clients, blending creativity with strategic execution. The goal was to elevate brand visibility, drive engagement, and support campaign KPIs across Instagram, TikTok, and Reels through compelling social media graphics, motion design, and cohesive visual storytelling.
Initial Challenge & Adaptation
Despite having no prior photography or videography experience, I immersed myself in hands-on learning while assisting my Senior Art Director during product shoots—mastering lighting, composition, and editing under tight deadlines. Through mentorship, I adapted to a fast-paced work environment and enhanced my skills in photography and videography. This adaptability not only sharpened my technical skills but also led to measurable wins. Today, I thrive in turning creative constraints into scroll-stopping content.
Overview
This case study highlights my role as a Jr. Art Director & Graphic Designer in creating scroll-stopping digital content for Advoc Digital’s clients, blending creativity with strategic execution. The goal was to elevate brand visibility, drive engagement, and support campaign KPIs across Instagram, TikTok, and Reels through compelling social media graphics, motion design, and cohesive visual storytelling.
Initial Challenge & Adaptation
Despite having no prior photography or videography experience, I immersed myself in hands-on learning while assisting my Senior Art Director during product shoots—mastering lighting, composition, and editing under tight deadlines. Through mentorship, I adapted to a fast-paced work environment and enhanced my skills in photography and videography. This adaptability not only sharpened my technical skills but also led to measurable wins. Today, I thrive in turning creative constraints into scroll-stopping content.
Overview
This case study highlights my role as a Jr. Art Director & Graphic Designer in creating scroll-stopping digital content for Advoc Digital’s clients, blending creativity with strategic execution. The goal was to elevate brand visibility, drive engagement, and support campaign KPIs across Instagram, TikTok, and Reels through compelling social media graphics, motion design, and cohesive visual storytelling.This project aimed to design a modern, user-friendly website for Advoc Digital using Squarespace, reflecting their recent rebrand and showcasing their expertise. The goal was to attract clients through intuitive navigation, responsive design, and SEO-optimized content while integrating tools like Mailchimp for seamless lead generation—all tailored to businesses seeking innovative marketing solutions.
Initial Challenge & Adaptation
Despite having no prior photography or videography experience, I immersed myself in hands-on learning while assisting my Senior Art Director during product shoots—mastering lighting, composition, and editing under tight deadlines. Through mentorship, I adapted to a fast-paced work environment and enhanced my skills in photography and videography. This adaptability not only sharpened my technical skills but also led to measurable wins. Today, I thrive in turning creative constraints into scroll-stopping content.
Result
Strategic motion graphics and scroll-stopping visuals drove success for BlackFly Beverage and Pilitteri Estates Winery Both brands gained followers, with content reaching new audiences and sparking higher engagement—evidenced by surges in likes, shares, and saves. This visibility boosted inquiries and sales, directly linked to campaign impact. Balancing creativity with data insights, the work elevated KPIs and cemented brand authority, proving design converts scrollers into buyers.
Result
Strategic motion graphics and scroll-stopping visuals drove success for BlackFly Beverage and Pilitteri Estates Winery Both brands gained followers, with content reaching new audiences and sparking higher engagement—evidenced by surges in likes, shares, and saves. This visibility boosted inquiries and sales, directly linked to campaign impact. Balancing creativity with data insights, the work elevated KPIs and cemented brand authority, proving design converts scrollers into buyers.
Result
Strategic motion graphics and scroll-stopping visuals drove success for BlackFly Beverage and Pilitteri Estates Winery Both brands gained followers, with content reaching new audiences and sparking higher engagement—evidenced by surges in likes, shares, and saves. This visibility boosted inquiries and sales, directly linked to campaign impact. Balancing creativity with data insights, the work elevated KPIs and cemented brand authority, proving design converts scrollers into buyers.