Goodlife Fitness
Art Director, Graphic Designer
In my role as an art director and graphic designer for this campaign, I decide on the visual elements, typography, tone, and feel of the design. I use various techniques such as color correction and blending to create composite designs using design software.
As the largest chain of fitness clubs in Canada and the fourth largest in the world, Goodlife Fitness has been a beacon of health and wellness for millions. However, some say the gym can be an intimidating place, filled with unspoken rules and expectations. Others feel self-conscious about their bodies, while some fear judgment from those around them.
The campaign aims to promote Goodlife Fitness as an inclusive and welcoming environment for individuals of all backgrounds, genders, ages, abilities, ethnicities, and skin colors. It emphasizes diversity, inclusion, and equality, positioning Goodlife Fitness not only as a gym but as a community where everyone is welcome and can feel safe to be themselves.
Goodlife Fitness
Art Director, Graphic Designer
In my role as an art director and graphic designer for this campaign, I decide on the visual elements, typography, tone, and feel of the design. I use various techniques such as color correction and blending to create composite designs using design software.
As the largest chain of fitness clubs in Canada and the fourth largest in the world, Goodlife Fitness has been a beacon of health and wellness for millions. However, some say the gym can be an intimidating place, filled with unspoken rules and expectations. Others feel self-conscious about their bodies, while some fear judgment from those around them.
The campaign aims to promote Goodlife Fitness as an inclusive and welcoming environment for individuals of all backgrounds, genders, ages, abilities, ethnicities, and skin colors. It emphasizes diversity, inclusion, and equality, positioning Goodlife Fitness not only as a gym but as a community where everyone is welcome and can feel safe to be themselves.
To promote Goodlife Fitness as a welcoming, inclusive environment for everyone, emphasizing diversity, inclusion, and equality.
To highlight GoodLife Fitness as more than just a gym but as a welcoming community where everyone can feel safe to be themselves.
